Magazine
Quaderns #245
BMW MOTOR MUNICH
(Spain)
AT THE OUTSET: THE CITY POINTER
At the new concessionaire for BMW Motor Munich, motoring-related elements are brought into play to activate the sensation of familiarity in observers and users. The motorway railing that the driver leaves eternally behind leaps, protests, resigns from its post and leaves the roadside to become stylised as a referent in the façade. A fence of merchandised stainless steel slats is fixed to a metal tube structure at a distance from the building’s hermetic facing. This separation releases it from certain constructional obligations and gives it the necessary freedom of action according to communication and reference needs. A second fence with an austere flbrocement finish is responsible for providing a suitable solution to the most basic conditions of habitability and use. It is well known that those who devote themselves to such essential activities usually go unnoticed. Continue reading